Sponsorship

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Sponsorship

Post  meodingu on Fri Jan 07, 2011 9:59 pm

Sponsorship

LG Electronics sponsored the English football club and Weyside Rovers (Guildford) from 2000 until 2002. LG Electronics currently sponsors the English football clubs Fulham F.C deals pulled together at that time by the ex-Marketing Director John Bernard, who now works for the competition, Sony Ericsson. LG also sponsor the Fremantle Football Club (an Australian Football League team), the Costa Rican football club: Liga de Alajuense, the Australian club National Rugby League team Cronulla Sharks, and the Argentinian club Boca Juniors.
LG is one of the leading sponsors of Cricket. It sponsors the International Cricket Council, world's governing body for cricket and other cricket tournaments like Cricket World Cup. It also sponsors ICC Awards.[13]
During the period 2001–2003 the company sponsored the snooker Grand Prix. During these years the tournament was known as the LG Cup.
LG now also sponsors London Fashion Week and the LG Arena in Birmingham.[14]
In 2008 LG became sponsors of the Extreme Sport 'FSO4 Freeze' festival[15] and in January 2009 LG became a Global Partner and Technology Partner of Formula One.[16] This electronics company is now an official supplier to Virgin Racing, as well as Lotus Racing and engine manufacturer Cosworth.[17]
In addition to this LG in cooperation with local electronics retailer BAKOND and Ministry of Education of Azerbaijan Republic is sponsor of Azerbaijan's most popular intellectual TV Show – LG Knowledge Academy . So far more than 30 000 students from all over Azerbaijan participated in LG Knowledge Academy. In 2009 after huge success organizing committee decided to start second season of game (2009–2010).
LG sponsored the LG Mobile World Cup texting competition.[18]


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