As a movie delivery medium

As a movie delivery medium
DVD was adopted by movie and home entertainment distributors to replace the ubiquitous VHS tape as the primary means of distributing films to consumers in the home entertainment marketplace. DVD was chosen for its superior ability to reproduce moving pictures and sound, for its superior durability, and for its interactivity. Interactivity had proven to be a feature which consumers, especially collectors, favored when the movie studios had released their films on laser disk. When the price point for a laser disk at approximately $100 per disk moved to $20 per disk at retail, this luxury feature became available for mass consumption. Simultaneously the movie studios decided to change their home entertainment release model from a rental model to a for purchase model. This allowed all fans to become collectors and pushed the movie DVD into a demand position that essentially made it the most successful consumer product of all time.
At the same time, a demand for interactive design talent and services was created. Movies in the past had uniquely designed title sequences. Suddenly every movie being released required information architecture and interactive design components that matched the film's tone and were at the quality level that Hollywood demanded for its product. Whole mini-studios to perform this type of work, such as 1K Studios and Canned Interactive, either formed or created service departments to fulfill this need in Hollywood.
New DVD releases are released weekly by all major studios. DVDs are typically released on Tuesdays of every week. Sites such as FilmCrave display new DVD releases as they are released [18]. Information includes plots, actors, directors, release date and movie title. With the advent of Blu-ray releases, studios now rely on both Blu-ray and DVDs to supplement their revenue for a particular movie.


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